
Celebrating Unity Through Craft Beer and Sports
In a triumphant celebration of athletic prowess and community spirit, Fulton Beer has unveiled its latest collaboration with Minnesota Frost’s star player, Kelly Pannek. The new brew, titled “Been There Won That… Again”, is not just another ale; it represents the tenacity and dedication of a team that scored back-to-back championships in the PWHL Walter Cup. Following the success of the original “Been There Won That” ale, this new lemon-charged blonde offers a refreshing twist, perfect for summertime enjoyment.
The Flavor Profile: What’s in a Beer?
This new creation stays close to the tastes familiar to fans of Fulton, with inspirations drawn from their popular Lonely Blonde beer. By adding a citrus splash, the “Been There Won That… Again” captures the essence of celebration — an ideal drink for toasting significant victories. As Pannek herself stated, it was the “support of staff, friends, family, and community” that fueled their journey, making this brand launch feel even more personal.
Brewery Events: Join the Celebration
As the thrilling season wraps up, Fulton Beer is inviting fans to join the Victory Party on June 3 from 3-5 p.m. at their Minneapolis taproom. This celebratory event will feature the new ale on draft, and attendees will have the chance to meet Pannek and her teammates — a wonderful way to connect and commemorate their collective accomplishments. Such gatherings remind us of the important roles that local breweries play in enhancing community ties.
A Bigger Purpose: Give Back with Every Sip
An inspiring aspect of this beer’s launch is its commitment to giving back. Proceeds from every sale will once again support the Mosaic Hockey Collective, a Minnesota nonprofit focused on fostering inclusivity in sports for players of color. This initiative showcases how breweries can leverage their platforms not only to celebrate victories but also to uplift marginalized voices in the sports community.
The Rise of Women’s Sports: A Local Perspective
Fulton Beer’s outreach goes beyond just releasing a beer; it’s an intentional act of solidarity with female athletes. As noted by Holly Manthei, Fulton’s vice president of marketing, the momentum behind women’s sports is palpable, especially in Minnesota. With champions like the Minnesota Lynx and the Frost, female athletes are increasingly setting new standards and breaking barriers within the sports industry.
As we raise a glass to “Been There Won That… Again,” let’s also honor the hard work and resilience of women athletes. Their journey encourages us all to commit to community, teamwork, and support for one another in our pursuits, athletic or otherwise.
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